As a professional, there’s no doubt about it: Google reviews are the lifeblood of your online reputation. They boost both the popularity and credibility of your Google My Business listing, helping you guide potential customers to your business. However, collecting them regularly can be trickier than it seems. So, do you know how to get more Google reviews? TAP NFC shares several effective strategies in this new article!
In short
Google reviews directly impact your local SEO, customer trust, and brand credibility.
To get more of them, you should:
- Make it easy for customers to leave a review,
- Ask at the right emotional moment,
- Involve your team in the strategy,
- And most importantly, reply to every comment — positive or negative.
Why are Google reviews essential for your visibility?
Reviews are no longer just a “bonus” in a company’s digital strategy — they have become a key marketing performance indicator. Whether you run a restaurant, a hair salon, a boutique, or a professional practice, your average rating and review volume influence both consumer behavior and how Google ranks your business in search results. This has two concrete impacts:
The impact of reviews on local SEO
Google favors active, well-rated businesses in its results, especially on Google Maps. The algorithm considers:
- Total number of reviews,
- Consistency in getting new ones,
- And the average satisfaction score.
In short, a company with 200 recent reviews and a 4.6 rating will rank much higher than a competitor stuck at 20 old reviews. This activity sends a clear signal to Google: your business is alive, engaging, and trustworthy.
The psychological effect on customers
Beyond SEO, reviews strongly influence customer perception. Nearly 90% of consumers read reviews before buying or booking a service, and 3 out of 4 trust online reviews as much as personal recommendations.
Detailed feedback, photos, and professional responses help build both emotional and rational trust. When a potential customer reads positive reviews, they can visualize the service quality, feel reassured, and are more likely to take action.
So, if reviews are that important, you’re probably wondering: how can you get more Google reviews? Let’s find out!
How to Get More Google Reviews: 5 Proven Strategies
There’s no magic trick, of course. But several best practices can help you collect new reviews consistently. Here are our five main strategies:
1. Simplify the process with NFC plates
This is where technology becomes your best ally. TAP NFC plates let your customers leave a Google review with a single tap. They just have to bring their smartphone close to the plate to be instantly redirected to your review page.
This system removes common barriers: no need to search for your business, scan a QR code, or type a long URL. The simplicity of the gesture naturally boosts participation. Many restaurants, salons, hotels, and shops using NFC plates report a clear increase in positive reviews within weeks.
Interested? Check out our selection of NFC plates now!
2. Reply to every review (even negative ones)
Every review is an opportunity to engage. Thanking a happy customer builds trust, while responding to a criticism shows professionalism and care. So, if you’re wondering how to get more Google reviews, start by taking good care of the ones you already have!
Google rewards businesses that actively interact with users. Personalized, calm, and thoughtful replies can even turn a bad experience into a positive testimonial. A disappointed but heard customer can become a loyal ambassador.
3. Use your existing channels
You already have tools to invite reviews: your website, confirmation emails, invoices, or social media.
Add a direct link to your Google listing with a friendly message, such as: “Your opinion matters! Tell us about your experience.”
Stay natural — avoid offering incentives (Google forbids rewards in exchange for reviews). Authenticity and simplicity work best. The most effective businesses make review requests a natural part of the customer journey.
4. Ask at the right moment
Timing is everything. The best moment to ask for a review is right after a successful experience — a delivered order, a great meal, or a completed service.
Customers are still feeling positive. By making it easy to leave a review at that moment — via message, email, or an NFC plate by the exit — you multiply your chances of getting feedback. Wait too long, and the emotion fades.
5. Involve your team
Getting more Google reviews should become a team habit. Your employees are in direct contact with customers and are best placed to encourage natural feedback.
Train your staff to ask for reviews politely and confidently. This fosters a customer satisfaction culture. The best teams see reviews not as a judgment, but as recognition for a job well done.
Frequently Asked Questions
Is it allowed to ask customers for Google reviews?
Yes. Google encourages businesses to request reviews — as long as it’s done ethically, without incentives or filtering customers based on satisfaction.
Do TAP NFC plates work with all smartphones?
Yes. Most modern smartphones (Android and iPhone) are equipped with NFC chips.
How many reviews do you need to rank well on Google?
There’s no exact number, but Google values consistency. It’s better to get 5 recent reviews every month than 50 all at once.
Can you delete a negative review?
Only if it violates Google’s policies (defamation, fake content, spam). Otherwise, the best approach is to respond calmly and professionally.
How do TAP NFC plates help you get more reviews?
They remove friction between intention and action. By simplifying the process, they encourage spontaneous, authentic feedback.
So, if you were wondering how to get more Google reviews, the possibilities are endless! The key is to take a smart, multi-approach strategy. Want to give it a try? Check out our online store and discover the NFC plate solution!
