Google Business Profile: How to Create and Manage It?

In an increasingly connected world, having a strong online presence is essential for local businesses. A Google Business Profile represents a powerful tool for improving web visibility and attracting new customers.

Creating a Google Business Profile is relatively simple and can be done from the Google Business Profile website. You’ll need to enter your business information in the form before validating your profile.

If you’re a business owner, this business profile will ensure that your business can be easily found online. To better explain the importance of creating a Google profile, we’ll discuss:

  • The benefits of creating a Google profile for your business
  • What information to include in the profile and how to optimize it
  • Steps to create or claim a Google profile
  • How to remove a business profile

This guide will provide you with the knowledge needed to create and effectively manage your Google Business Profile. So, are you eager to give your business the visibility it deserves and attract more customers? Read on.

Google Business

Why is creating a Google Business Profile important?

A Google My Business profile is essential for local businesses looking to thrive in today’s digital environment. It’s a fundamental step to take to stand out in an increasingly competitive market. Let’s look at the reasons that explain the necessity of creating this Google My Business profile.

Increased online visibility

Creating a Google Business Profile plays an essential role in improving the visibility of a business online. It specifically allows a business to appear in local search results and on Google Maps. When an internet user searches on Google for products or services in their area, relevant businesses appear at the top of the results. Having a business profile therefore increases the likelihood that potential customers will discover your business and interact with it.

Improved SEO thanks to Google Business Profile

Creating and optimizing a business profile has an impact on the company’s SEO in search engines. The inclusion of relevant keywords in the title, description, and other sections of your profile largely contributes to this. You’ll help Google understand the nature of your business and present it to internet users based on context.

Customer reviews also play a crucial role in ranking your business profile in search engines. The more positive reviews your business accumulates, the more likely it is to appear at the top of search results.

This is why many businesses invest in a card or NFC Google review plate. These NFC products allow you to quickly and easily collect reviews from your customers. At Ma Plaque NFC, we offer a variety of NFC supports to meet each business’s needs. From cards, plates, and stickers to NFC Google review table stands, you’ll be spoiled for choice. Don’t hesitate to choose the ideal support for your activity from our shop.

Local SEO Google business profile

Simplified business geolocation on Google Maps

The growing popularity of Maps for navigation and search ensures better visibility of the business on the map. Thanks to your “Google business profile”, customers can easily find your business on Google Maps. This offers them a practical and intuitive experience for locating your business.

Google Maps also allows customers to get detailed directions to your business. This feature is particularly useful for customers who are not familiar with your neighborhood.

Developing the business’s online reputation on Google

Developing online reputation is a crucial aspect of managing a business in today’s digital world. Customer evaluations are one of the first elements that consumers examine when searching for a business online. Positive reviews strengthen their confidence in your business and can encourage them to choose your products or services.

But if you don’t have a business profile, you won’t be able to centralize and view your Google reviews. Hence the importance of creating a Google Business Profile to influence consumer perception and encourage customer engagement.

And for collecting reviews, you can trust our NFC supports. We offer mobile supports such as a keychain and fixed supports such as the NFC Google review sticker or the connected Google table stand. Don’t hesitate to visit our store to discover the product that best suits your activity.

Google Business Profile

Access to valuable analytical data

The availability of analytical data is a significant advantage offered by Google for business owners. These statistics provide a detailed overview of customer behavior online. This can include the number of views of your business, actions taken by users, and much more. By understanding how customers interact, you can better understand their preferences, needs, and habits.

This allows you to adjust your marketing strategy accordingly and improve your business performance. Rather than guessing what works best, you can use tangible data to guide your decisions.

Essential information to include in a Google Business Profile

It’s essential to provide potential customers with all the information they need to interact with your business. Here’s a list of key information to include in your Google Business Profile:

    • Business name
    • Your company logo
    • Complete business address (street, city, state, postal code…)
    • Phone number
    • URL to your website
    • Link to your social media
    • Opening/closing hours and any special hours
    • Business category
    • Services offered by the establishment
    • A brief description of your business
    • Photos and videos
    • Customer reviews
Google Profile

Creating a Google Business Profile, where to start?

First, you need to sign in to the Google account you want to link to your business, or create one. Then go to Google’s dedicated website at: https://www.google.com/business

Steps for creating the Google Business Profile

Once you arrive on the business profile page, simply fill in the information about your business. Here are the initial steps to follow to start this process successfully:

    • Click on “Sign in” to access the page dedicated to finding a business.
    • Enter your business name in the field that appears then press “Continue”. You can also choose your business from the suggestions that appear during typing.
    • Choose the business category that best suits your company. Choose your category carefully, as this will help Google best define your target audience.
    • Choose between Yes and No depending on whether your establishment can receive visitors or not.
    • You will then be asked to provide all information about your company, including:
      • The exact company address
      • Phone number
      • Company website, etc.

You will even be invited to place a marker on a map to indicate your location. You will also be asked to specify your opening hours and your coverage area. It’s important to fill in all requested information to give your prospects maximum information about your business.

Google business profile subscription

Validating your Google Business Profile

Once the profile is properly completed, you will be asked to validate the creation of your business. Click “Continue” to proceed with account validation. You can also delay validation by clicking “Validate later” then “Later”. Validation can be done in different ways:

    • By mail
    • Via email
    • By phone call or SMS
    • Or through video recording

The validation time for the Google Business Profile varies depending on the validation method chosen. The validation code can take between 0 and 14 days to receive. Enter the validation code in your Google My Business space to validate your business profile.

Note that customers will only be able to view your Google profile once it has been validated. Therefore, before any interaction with your prospects, make sure your profile is properly validated. While waiting for your profile to be validated, you can modify or improve it at any time. You can add photos or videos of your business or activities.

Viewing my Google Business Profile

To access your Google Business Profile, you no longer need to go to the official Google My Business website. You can access your data from Google Search or Google Maps. This action allows you to view or edit your profile.

To view your business profile from Google Search:

    • Simply enter your company name in the Google search bar or type “my business”.
    • Below the search results, you’ll find various features related to your profile.
    • You’ll have the ability to edit the profile, view reviews, add a photo, etc.

To access your profile from Google Maps, you must first open the application. Then click on your profile and the business profile that appears.

Google business profile

Google hasn’t validated my business profile, what should I do?

If your business validation isn’t confirmed by the first method, you’ll see a “Validate” button appear. In this case, you’ll need to opt for another validation method. Choosing a new verification method cancels the first verification code and makes it invalid.

Despite several attempts, the validation process for your Google Business profile still hasn’t succeeded? In this case, you need to contact Google’s service to find out the reasons for this problem. For this, this Google page will be useful to get help with Google My Business.

Best practices for optimizing your business profile

Optimizing your business profile is essential to improve your online visibility and attract more customers. Here are some tips to follow to effectively optimize your Google Business Profile. Note that these modifications can be made before or after the profile validation process.

Fill out the profile thoroughly and intelligently

To maximize your search engine optimization, fill in all information about your business. The more complete your information is, the easier it will be for your prospects to find and contact you. Your business name should be identical to the one that appears on your various digital platforms (website, social media…). Also pay special attention to the title of your business profile.

Make sure to choose the right categories. You can define a main category as well as different secondary categories. It’s crucial to choose them well, as they play an important role in your SEO.

Regularly update your Google Business Profile

Make sure to regularly update the information on your business profile. This includes your opening hours, contact information, upcoming events, and any other information relevant to your customers. Also mention current promotional offers. This will ensure that your customers always have the most recent information about your business.

Write a detailed description

Your business description is one of the first points users see when viewing your profile. A well-written description offers a clear and concise presentation of what your business offers. It’s an opportunity to stand out from the competition by highlighting your unique values and what sets you apart.

The character count is limited to 750, so be sure not to exceed it. You should also not include URLs or HTML code in the description. However, you can include a CTA to encourage visitors to visit your website or contact you.

Create a Google Business Profile

Use relevant keywords

Using specific and targeted keywords in your Google Business profile is essential for improving its SEO. Keywords help Google’s search engines understand the content of your business profile. Google can then present it to users who are most likely to be interested in your products or services.

When your potential customers perform searches related to your industry, your business has a high chance of appearing. Local keywords, such as your city or neighborhood name, are particularly important. This will help target potential customers in your area.

Integrate keywords not only in your title but also in your business description. The goal is to target keywords with the highest possible search volume. Above all, ensure these keywords reflect your activity. Not sure how to choose your keywords? Check out the following article to choose your SEO keywords well.

Display photos in the business profile

Images attract users’ attention and can influence their decision to contact your business. They give customers a precise idea of what your business looks like before even visiting. Add high-quality photos that showcase your business, your products or services, and your premises.

Integrate customer reviews on the Google profile

Customer reviews have a direct impact on your business profile’s ranking in search engines. Google places great importance on user ratings when determining which profiles to display at the top of search results. Thus, the more positive reviews you have, the more likely your profile is to be well-ranked.

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