How to manage your Google reviews and use them effectively?

Effectively managing your Google reviews is undoubtedly one of the best marketing actions to boost your business performance. Influencing over 80% of purchases, Google ratings play a crucial role in consumer choices.

Many professionals struggle to get their businesses off the ground because they don’t realize the importance of Google reviews. And what a shame! These evaluations are gems that every savvy entrepreneur should learn to leverage.

Managing Google reviews properly requires responding appropriately to customer comments, regardless of their nature. It also involves optimizing the collection of customer reviews and using them for business development.

Planning to become a leader in your sector? At TAP NFC, we provide businesses with the best solutions to collect more customer reviews. In this article, we explain how to turn your Google reviews into a real growth lever for your business. Thanks to this guide, you’ll understand:

  • Why is it important to manage your Google reviews well?
  • How to manage your Google comments effectively?
  • How to properly use Google reviews?
  • How to easily collect maximum customer reviews?

Without further ado, read on to learn how to manage your Google reviews in the best possible way!

Managing customer comments

Why is it important to manage Google reviews well?

Customer reviews serve as a kind of satisfaction attestation that drives consumer purchase decisions. It’s essential to give them an important place in your development strategy by managing them in the best way. Indeed, each passing day, billions of queries are launched by internet users to buy the ideal software, find the best insurance contract, or discover the best osteopath in their region…

Everyone consults the internet to form an opinion, and in the web macrocosm, Trustpilot, Facebook, Tool Advisor reviews, and others influence buyers’ decisions. However, Google reviews hold a special place.

What is the importance of Google reviews?

As the most popular search engine, Google benefits from internet users’ trust thanks to its leadership position. Moreover, when they exist, Google reviews appear at the top of search results. These comments are therefore particularly strategic. Signs of customer engagement, Google reviews help businesses in various ways. Click on the following link to discover how to view your Google reviews!

Google reviews help build a company’s e-reputation

Having Google reviews helps gain internet users’ trust. They come to you to have their own customer experience and can in turn testify to the quality of your products. You thus gradually gain recognition.

Google comments help establish your credibility

Multiplying Google reviews is the best way to establish your credibility. If these are particularly positive comments accompanied by an overall rating of 4 to 5 stars, that’s a good point for you. Google testimonials inspire prospect confidence better than advertising. It’s the social proof that will lead potential customers to take action.

Social proof Google reviews

Improving your business’s positioning in search results

As you receive more comments on your Google Business Profile, Google’s algorithms improve your local SEO. Your business is thus suggested more often in response to internet users’ queries. In a competitive business context, having more reviews and a good rating helps position better in SERPs. You thus gain visibility.

Improving your business performance

Gaining visibility and recognition is a boon for a professional as it allows you to expand your customer base. It’s an opportunity to increase your sales and revenue. You thus improve your business results. In short, Google reviews are decisive today for business success. To benefit from their enormous potential, you obviously need to have a Google My Business listing.

Creating or claiming your Google page: a prerequisite for collecting customer reviews

It’s impossible to collect Google reviews without a Google My Business profile. If you’re seeking local visibility or want to expand your customer base, it’s time to act.

First of all, start by checking if your Google listing doesn’t already exist by typing your business name in the search bar. If it does, claim it to become the owner. This is essential for managing your Google reviews. If not, create your Google Business Profile on support.google.com or via Google Maps. Then validate your business listing to make it active. Note that a well-configured listing allows you to manage your Google customer comments easily.

To maximize the potential of your Google business listing, remember to organize and maintain it well. Following Google’s rules:

  • Add images to make your listing attractive;
  • Make regular posts: present your promotional offers and news to improve your listing’s SEO;
  • Implement an effective strategy for collecting authentic reviews with a Google review cube or Google review card, for example;
  • Pay special attention to managing your Google reviews.
Managing your Google reviews

How to manage Google comments effectively?

There are all kinds of comments that land on a customer review page. While some are benevolent or even complimentary, others are rather demoralizing. Managing Google reviews well primarily means having the appropriate reaction in all cases. It’s an opportunity to project a positive image of your business.

What should you do with received Google reviews?

Many novice entrepreneurs wonder what to do with Google reviews left by customers. Should they ignore them or sort them out? Managing Google customer reviews requires certain efforts.

Read all Google comments

Certainly, an entrepreneur’s life is usually quite busy, but you need to set priorities. Google reviews should be among your priorities. They offer you the opportunity to build an image to convince new customers every day. You absolutely must read and decode them to use them effectively.

But after reading, should I respond to reviews? That’s the recurring question from professionals. Yes, you should respond to all reviews. How? Case by case depending on whether it’s a favorable comment or not, or a fake review. Go to your Google business listing, click on “Reviews” then select the review in question. Click on “Reply” to respond to this comment.

Responding to a positive Google review

Particularly valuable, positive reviews are solid recommendations. You should actually optimize their collection with marketing tools like the Google review stand or Google review keychain sold by TAP NFC. Just as you show gratitude daily when someone is kind to you, thank satisfied customers for their positive comments.

Google Reviews

Managing negative Google customer reviews

A customer is disappointed with your products or services and expresses it? While it’s certainly annoying, remember that nobody’s perfect and take it in stride. Avoid guilty silence, because your online reputation is at stake.

How to respond to a negative Google comment? The best way to manage your Google customer reviews is to avoid an aggressive reaction. Respond to an unfavorable Google review while remaining courteous and professional. Express how sorry you are that the customer wasn’t satisfied and invite them to discuss offline if necessary. In any case, show that their complaint will be taken into account to improve your products or services.

Managing a fake review

Fake Google reviews are often the price of your success. They usually land on your review page when competition or a malicious person, such as a troll, tries to harm your good reputation.

How to handle fake Google reviews in these cases? Should you respond to a fake review? You can respond to a fake comment by clearly explaining that you don’t recognize the author as one of your customers. Argue that they might be confusing you with another business and invite them to have a real experience to form an objective opinion.

However, know that when facing a fake review, the urgency is to obtain the removal of the malicious comment. For this, try to contact the author by email to request the deletion of their publication. Highlight the penalties incurred by authors of defamatory reviews. If there’s no reaction, report the fake review to Google.

Managing malicious reviews

How to report malicious reviews?

Apart from the review’s author, only Google can remove or delete a malicious comment if you report it. To report an inappropriate review, go to your Google listing. Click on the reviews tab then on the malicious review. Click on the three dots in the top right to get the “Flag” option.

A form appears allowing you to provide the reason for your review removal request. Provide all evidence of this review’s inauthenticity. After review, if your request is justified and especially if the flagged publication violates Google’s rules, the review will be removed quickly.

However, if you don’t succeed, the ultimate recourse is to initiate legal proceedings. For this, you need to request the connection IP address of the malicious author from Google. This way you can identify them and obtain compensation if applicable. Beyond responding to Google reviews, managing your Google comments also involves using them effectively.

How to effectively use Google reviews?

What’s the point of having gems in your hands and not using them? The same applies to Google consumer reviews. These are marketing tools to be used wisely on various levels.

Using Google reviews effectively

To improve products and services

There’s nothing better than analyzing Google reviews or social media platforms to understand consumer expectations. Sources of satisfaction and dissatisfaction are clearly exposed there. Strengthen your assets to continue attracting customers. Work on your weaknesses to better meet your target’s expectations. And, with each change or innovation, be attentive to online reactions to know if your idea works.

To improve customer relationships

After-sales service or customer service is often the subject of many Google reviews. No worries when it comes to compliments from a customer. In the case of criticism, you need to manage your Google reviews tactfully. Analyze them objectively and take them into account for better management of your customer relationships.

To boost conversion rate

Google reviews are an effective marketing tool, especially if you display a 4 to 5-star rating. They give a positive and attractive image of your business. Don’t hesitate to integrate your customer reviews into your sales funnels or each product page. And, when false evaluations come to tarnish your reputation, multiply the collection of authentic positive reviews to counterbalance their impact.

How to easily collect maximum customer reviews?

Different actions allow maximizing the collection of Google evaluations. As a priority, be proactive in your review solicitation strategy. Always ask customers to leave their review on your professional listing. You can request Google reviews from your customers by email, mail, or SMS. Insert a link to your review page in your correspondence.

Alternatively, one of the best strategies to collect Google reviews is to use NFC or QR Code connected tools. If you’re in contact with your customers, place these accessories in your store or take them with you. These include the Google review plate, the table NFC Google review stand, or the Google review keychain.

Managing customer feedback

Is it difficult to manage Google customer comments?

To summarize, it’s not particularly difficult to manage Google reviews well. It requires being responsive to appropriately respond to all comments, regardless of their content. Managing Google customer comments well also means wisely using compliments and criticism for marketing purposes. This strategy will help you improve your products and services as well as your customer relationship.

Finally, managing Google reviews well involves optimizing the collection of positive customer reviews. For this, you have NFC accessories such as the Google review sticker. Available on TAP NFC, these contactless accessories facilitate customer evaluations via their phone. And why not experiment with these customizable products to boost your review page?

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