Why ask your customers for Google reviews?

In 2022, Google reaffirmed its position as the number 1 most reliable review host. 87% of consumers use this search engine to evaluate local businesses and companies. 95% of customers trust online reviews before making a purchase.

By asking your customers for reviews, you’ll collect authentic testimonials, increase your visibility, and boost your sales. It’s a powerful marketing strategy that contributes to conversion as well as customer loyalty.

With the rise of the internet and online shopping, Google reviews play a crucial role in consumers’ purchase decisions. Discover why asking for Google reviews from your customers is important for businesses.

Want to understand the impact of Google reviews on your business? You’re in the right place—here’s what this article will explain:

  • Why ask for Google reviews from your customers?
  • How to ask for a Google review? We’ll share all the secrets!

Ready to leverage the potential of Google reviews to boost your brand? With simple techniques and countless tools available, collecting reviews has become a breeze. So why not take advantage of it?

Why asking for Google reviews from your customers is worth it?

Nothing is more persuasive than numbers, so let’s start with some statistics. According to Custplace, gathering positive Google reviews boosts performance by 39% for businesses across all sectors. According to Harvard Business Review, if a store’s average Google rating increases, its revenue increases by 5-9%. So, why ask for Google reviews from your customers? Here are all the reasons:

Google reviews improve your local SEO

Google My Business (now called “Google Business Profile”) is a service dedicated to business listings. When a user searches for a company (such as a tradesperson, restaurant, or institute), the results are geo-targeted. This process is called local SEO. Google displays businesses located in the region, city, or town of the user.

Google Business Profile allows businesses to create a page showcasing their activities. Collecting reviews on your Google My Business page helps your business rank better in search results. Reviews improve your local SEO, allowing you to convert potential buyers who live in your area.

Satisfied customer reviews also strengthen your credibility. A well-completed profile is much more visually appealing. However, don’t just watch your Google reviews; reply to both negative and positive comments to enhance your brand image and boost your profile in results.

Google reviews enhance your online reputation

Why ask for Google reviews from your customers? Because consumers value the opinions of their peers, especially when it comes to a product or service they want to purchase. Consumers prefer to rely on external recommendations rather than commercial messages when evaluating a brand.

Google reviews act as a showcase for your business, helping to reassure potential buyers and encourage them to choose your company. Therefore, a business with many positive reviews will appear more trustworthy and reliable to potential customers.

Having a customer leave a Google review on a product or service impacts your online reputation. It can persuade or dissuade consumers based on whether the reviews are positive or negative. The more positive reviews you have, the better impression you’ll make compared to your competitors.

Google reviews help differentiate you from the competition

Google reviews about a brand reveal its qualities, strengths, and sometimes its weaknesses. They allow internet users to compare businesses in the same sector and/or located in the same area. Customers use these reviews to find a business that will meet their needs.

Why ask for Google reviews from your customers? Because testimonials allow you to stand out in this highly competitive market. Verified reviews can make all the difference between your business and its competitors, no matter how many they are.

Even if your business is relatively new and not very well known, positive feedback can help you attract new prospects and build their trust. According to a recent study by Harvard Business School, consumers trust brands that have a rating of 3.7/5 or higher.

Google reviews boost your sales and revenue

Word of mouth is a very powerful marketing tool. Google reviews work the same way. Recent positive reviews and ratings higher than 4 are among the top 5 conversion factors on Google.

Reviews are seen as recommendations that help recognize a good or bad business. Consumers rely on reviews when making purchasing decisions. Knowing that 87% of French people read reviews before purchasing a product or service, more positive reviews lead to more sales and higher revenue.

Reviews not only help convert potential buyers, but also retain your customers. If your current customers see you accumulating negative reviews, they may seek out a more reliable company to avoid disappointment.

How to ask your customers for Google reviews?

Once a business knows why asking for Google reviews is important, the next question is: what strategy to adopt to get Google reviews? Don’t worry, there are several ways to ask your customers for a review without being intrusive or forceful:

Ask by email

This method ranks number one, ahead of asking in person. 34% of consumers confirm they are willing to leave a review if a brand takes the time to ask them by email. To make the most of this strategy, make sure you have your customers’ correct email addresses.

If in doubt, don’t hesitate to ask for their email address. Then take the time to write a compelling and respectful email requesting them to leave a review about their purchase experience. To convince them, briefly explain that Google reviews matter for your business and can help potential customers. Don’t forget to include the Google review link to your Google Business Profile.

Reasons to ask for Google reviews

Ask in person

33% of buyers say they are willing to leave a review if asked in person. Apparently, they love spontaneity. If you have a store or shop, ask your customers directly to leave a review or rating. A respectful request from an employee will be enough to convince them to add a review.

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